Instagram For Business

Instagram is currently the most popular social media app for editing, sharing images and videos and social networking. Therefore, it is the best platform to advertise visually crated segments.

Instagram have more than one billion users.

We are carefully choosing what to post to represent ourselves in the best way.

"Psychology Today", a reputable American magazine, says Instagram is the happiest place on planet Earth

(Photo by Helena Lopes on Unsplash, 2020)

Instagram from a business point of view we should look as:

Tool which needs to be used to get your target market. It is common knowledge that Instagram users are the most active and give the most feedback to content.

Visual network where we can present our story and brand values through video and photography.

As famous best seller marketing author Seth Godin says:

“Marketing is no longer about the stuff that you make but about the stories you tell.”

We learned that Good story will sell. Story will make a difference and help customers decide between two products or services. We need to establish emotional connection with customers. Make your client feel like superstar and you will have loyal brand ambassador.

(Photo by Campaign Creators on Unsplash, 2020)

You can measure success towards goals which are established through strategy. In most cases goal is increase in online sell. On the other hand, a number of businesses wants to spread awareness about their brand which shows in number of visits of Instagram page and result in increase of online sell.

3 points for marketing strategy

1. Be who you are

It seems hard but is necessary for success. Be authentic, clear and consistently offer your product or service.

2. Follow your competition

There are so many amazing brands. Check what are they doing good and what not so good. Analyze content which successful brands are using. Use the power of creative imitation.

3. Make algorithm works for you

Instagram and any other social media strive towards time spent on the platform. that’s why algorithm always shows posts with most likes and comments assuming if your friends liked it, you would like it too

(Photo by Nikita Kachanovsky on Unsplash, 2020)

Wedding planning business is very visual, there is a lot of good content that can be presented to customers. Instagram and Facebook are the main two platforms for our business. Good brand story, quality images and videos and continuity are the key for success not only our brand but anyone who is looking to put their business on social media platforms. Engaging with clients and making them feeling special is the way to go.

Our next topic will be social media giant: Facebook

Did you know Al Pacino's Face Was on the Original Facebook Homepage.

See you in the next one!