The Power of YouTube

Image by Gerd Altmann from Pixabay 2020

You know Google is number one search engine. Did you know that You Tube is right behind Google with 33% share? On this platform people tend to stay the longest and they are always coming back. Use that.

Statistics are showing that 75% of users, after watching the video are visiting company’s website, and 65% are buying the product after watching video about it.

This new television together with your website and Facebook makes magic brand promotion.

https://www.youtube.com/watch?v=aB0TlsnkY6E

Why use You Tube for Brand promotion?

I you have camera on your phone, and I'm sure you have, computer and internet you have everything what's needed.

Forget about 4k resolution, models, actors, you are not an Oscar winning movie maker, nor it's expected from you. What users want is trustworthy, useful and creative content.

To do a viral content you need to do short video, no longer than 2 minutes and it has to be simple.

Be different, find new way of looking at the stuff that has already been seen. Make trendy content, follow what your competition is doing. It will attract large number of people, and you want that when you are starting.

That’s exactly what I am doing at the moment for my brand. I have to make 1-minute long video to promote my company. I wrote a plan, then I have made story board with all the details how it will look , now I’m in process of filming video. You would not believe how many shots can fit in 1 minute. It is fun process and it’s worth doing.

You Tube is amazing platform, after Facebook, You Tube is my favorite. I could spend all day watching reviews of products and tutorials on various themes. Sometimes you could find some drama channels on my list as well… who can resist them?

The most important factor of any marketing campaign is money. Conventional methods like TV or radio need big investment and it can't reach audience like YouTube. You can put video on YouTube completely free. Video upload and traffic analysis doesn’t cost anything.

Choose your strategy for promotion of your brand, it’s your choice what suits best for your company.

And final, it’s important to mention that all videos you upload on YouTube you need to put on your web site.

This is my last post about social media platforms I am using for my business, it was a fun learning new tricks and I hope I’ll see you in my next one where I will round up my thoughts on overall experience and what have I learned in this course.

See you in the next one!