Why Social Media is important for business

As a Wedding Planner social media contact is very important for our business. Given that today 88% of wedding is planned online it is crucial to be active on chosen social media platforms. Every time you include a link to your website in a social media post, you are actually increasing your audience's ability to visit your site.

Interesting fact is that 1/3 of consumers will check reviews of a brand or a product before purchasing.

Companies who are using social media platforms regularly are in a big advantage in opposition to the companies who are not using them at all.

(2020 Wedding Report, 2020)

Social media platforms are ideal place to build your reputation. Customers usually review success of the company there. If you are not part of the certain social media platform where your potential clients are, you will lose opportunity to get good reviews and improve your credibility.

If you are looking to do optimization of your site, you should promote your product on social networks.

It is evident that visitors coming from various social networks have impact on the traffic on your site. Activities on those platforms will help you to position yourself in domestic market, or even more important, in Google search.

(Photo by NordWood Themes on Unsplash, 2020)

It is obvious that social media platforms are No.1 in spreading important news about you company.

You can use them to deliver news to your customers about what the company is doing.

More specifically, you can use them for any kind of communication with your audience. So, don’t ignore or underestimate the impact of social networks on strengthening PR.

When running your business, it is very important to keep up with market developments and keep up with your competition. And social networks do just that.

What i have learned through this course is that insights into what your competition is doing can give you ideas for strategy, decision making, or content inspiration. You should know where to position your business.

(Photo by Austin Distel on Unsplash, 2020)

For our Wedding Planning business, Instagram, Facebook and You Tube are very important and I will be talking about them in my next blogs. All three have one common thing, they are visual platforms. There you have possibility to present what you offer in one or few images or in a few second videos. Quick and easily understandable.

Keep in mind that it is not enough to just be present on social networks, but it is essential that the content you publish is of good quality and that you are constantly active.

And if you really dedicate yourself to managing your company account on social networks, then it will surely pay off.

In second blog I will talk about Instagram, most popular social media platform today.

Did you know more than 40 billion photos have been shared in the Instagram history.

See you in the next one!

REFERENCES: WedInsights. 2020. 2020 Wedding Report. [online] Available at: <https://go.weddingwire.com/newlywed-report> [Accessed 27 March 2020].